From 1960 to 1969, the NFL had an additional game at the end of the season.  The Playoff Bowl, officially named the Bert Bell Benefit Bowl, featured teams playing for 3rd place.  The game is named after Bert Bell, who was the NFL Commissioner from 1946 until his death at a Eagles-Steelers game in 1959.  Why did they feel fit to name the 3rd place game after him?  I can imagine the eulogy.  We will always remember our good friend Bert Bell.  Not a best friend, or even a great friend.  But a pretty decent friend, who we would call if everyone else was busy.